If you’re running a business in Michigan, you know how important it is to stay up-to-date with the latest marketing trends. However, staying informed of the latest and greatest can be tricky. That’s why we’ve put together this article about four trending online marketing advertisements that will help your Michigan business grow. Keep reading to learn more about each one and how you can use them to boost your business’s success! 

1. Social Media Ads 

Social media is one of the most powerful tools businesses have at their disposal today. With millions of users, platforms such as Facebook, Instagram, and Twitter offer an extremely efficient way to reach potential customers. By creating ads on these platforms, companies can target specific users based on age, location, interests, and more––allowing them to reach their ideal audiences quickly and effectively. 

2. Pay-Per-Click Ads 

Pay-per-click (PPC) advertising is another great option for businesses looking to promote their products or services online. With PPC ads, companies only pay when a user clicks on their ad––which means they can get great ROI from their ad budget without breaking the bank. Plus, PPC campaigns are incredibly easy to set up and monitor––allowing companies to make quick adjustments if necessary in order to maximize their results. 

3. Video Ads 

Video advertising is a highly effective way for businesses in Michigan to engage with potential customers online. Unlike traditional ads which often go unnoticed or ignored by viewers, video ads capture attention right away with engaging visuals and sound effects that draw people in and keep them interested until the end of the ad––increasing the chance that they’ll take action afterward. 

4. Display Ads

Display ads are another powerful type of online advertisement that businesses use regularly today. These types of ads are displayed on websites all over the internet––allowing companies to reach large groups of potential customers who may not have been exposed to their products or services otherwise. Plus, they’re incredibly easy to design and customize––making them perfect for businesses that don’t have a lot of time or resources available for marketing purposes. 

Online marketing is essential for any business looking to compete in today’s digital landscape––but it doesn’t have to be complicated or expensive! With these four trending online advertisement strategies, businesses in Michigan can easily reach new customers while staying within budget and keeping things simple. So what are you waiting for? Try out these tactics today and watch your business grow!